Xavier Arroyo

Xavier Arroyo

Senior lecturer

ORCID: 0000-0001-8987-8204
Scopus Author ID: 55337071600
Researcher ID: E-6079-2012
Knowledge area: Comercialització i Investigació de Mercats

Research group:

Teaching Innovation Groups: GIDMIM Grup d’Innovació Docent en Màrqueting i Investigació de Mercats

Contact Information
Department of Business
Diagonal, 690 Torre2 3a Planta
934035742
fjarroyo(a)ub.edu

More Information: http://www.ub.edu/business-school/ca/member/arroyo-canada-francisco-javier/

Research interests

Marketing and ICTs
Fuzzy logic applied to decision making
Social Media Marketing Research
Research on innovation teaching applied to the Marketing Studies
Research on marketing teaching

Participation in Projects (last 6 years)

CUANTIFICACIÓN DEL EFECTO MULTIPLICADOR DE LAS CAPACIDADES DE INNOVACIÓN LIGERA EN LA EMPRESA Y SU IMPACTO EN EL PROGRESO Y BIENESTAR EN IBEROAMÉRICA . 2016 - 2019 . Ref.P615RT0145 . Programa Iberoamericano de Ciencia y Tecnología para el Desarrollo (CYTED) . PI: Ana Maria Gil Lafuente
Estudi sobre la penetració de l'E-Commerce i els efectes del canal Online en el comportament de compra dels productes del sector cosmètic . 2018 - 2018 . Ref.309826 . Associació del Cluster Bellesa de Catalunya . PI: Francisco Javier Arroyo Cañada
Estudio y análisis del grado de madurez de las ciudades inteligentes de Cataluña . 2018 - 2018 . Ref.309923 . Telefónica Móviles España, S.A. . PI: Ana Maria Lauroba Perez
Aula 'SmartCity - Agenda Urbana Europea' . 2019 - 2022 . Universitat de Barcelona . PI: Ana Maria Lauroba Perez
Impacto de la pandemia en el sector de la restauración y evaluación del concepto Dark Kitchen como alternativa de negocio . 2021 - 2023 . Ref.311324 . Hamilton Investigación Estratègica . PI: Maria Luisa Sole Moro

Relevant publications (Journal Publications and Other publications - last 6 years)

Sánchez-Torres, J.A.; Arroyo-Cañada, F.J. (2017). Building brand loyalty in e-commerce of fashion lingerie. Journal Of Fashion Marketing And Management, 21(1), pp. 103 - 114 . Institutional Repository . ISSN: 1361-2026
Sánchez-Torres, J.; Arroyo-Cañada, F.J. (2018). The Colombian Electronic Consumer: Analysis of the leading factors of e-commerce use. International Journal of Electronic Marketing and Retailing . ISSN: 1741-1025
Arroyo, F.J. (2019). A fuzzy asymmetric TOPSIS model for optimizing investment in online advertising campaigns. Operational Research, 19(3), pp. 701 - 716 . Institutional Repository . ISSN: 1109-2858
Carolina, N.; Müller, J.; Arroyo-Cañada, F.J. (2021). A Fuzzy Inference System for Management Control Tools. Mathematics, 9(17)(2145), pp. 1 - 19 . Institutional Repository . ISSN: 2227-7390

Conferences and Participations in Congresses (last 6 years)

Arroyo-Cañada, F.J.; Sanchez-Torres, J.A.; Solé-Moro, M.L.; Gil-Lafuente, J. (2018). Index of global digital divide: an application of the fuzzy logic methodology. (Speech) . XXX CONGRESO INTERNACIONAL DE MARKETING AEMARK 2018 . Barcelona . SPAIN
Pesantez-Narvaez, J.; Arroyo-Cañada; F.J.; Argila-Irurita, A.; Solé-Moro, M.L. (2020). Monitoring web-based evaluation of online reputation in Barcelona. (Speech) . CIS 2020 Congres on Intelligent Systems . INDIA
Arroyo-Cañada, F.J.; Valencia-Arias, A.; Sánchez, A.; Solé, M.L.; Argila-Irurita, A.M.; Gil, j.; Gil, A.M,; Vila, F.; Lauroba, A.; Llopart, X.; López-Jurado, P.; Aymerich, J.; Vizuete, E. (2020). 5th On/Off International Conference in Marketing Decision Making. (Participation in scientific/organizer committee) . 5th On/Off International Conference in Marketing Decision Making Medellín, 19-20 de octubre de 2020 . Medellín . COLOMBIA
Sánchez-Torres, J.A.; Arroyo-Cañada, F.J.; Argila-Irurita, A.M.; Solé-Moro, M.L. (2020). Adopting tourism applications: A study of the key factors influencing their use in Spain. (Speech) . Artificial Intelligence and Robotics in Service Interactions - AIRSI2020 . http://eventos.unizar.es/_files/_event/_40061/_editorFiles/file/Proceedings%20book%20AIRSI2020.pdf . Huesca . SPAIN
Arroyo-Cañada, J.; Sánchez-Torres; J.A.; Serna-Ramirez, J.A.; Argila-Irurita; A.; Solé-Moro, M.L. (2021). Ominichannel: factor that determine adoption of webrooming ando showrooming for three product categories. (Speech) . AIRSI2021 Technologies 4.0 in Tourism, Services and Marketing. International Conference . zaragoza . SPAIN

Directed Thesis, minor thesis and research reports (last 6 years)

Mut Tomas-Verdera,Isabel . (2018) . Factores determinantes del Valor de la Marca y su incidencia en la Intención de Compra.El caso de las Telecomunicaciones en Senegal (Ph.D. Thesis) . Universitat de Barcelona.
Sánchez-Torres, J.A . (2018) . Adoption E-commerce in development country and the moderator effect of digital divide Comerç electrònic; Comercio electrónico; Electronic commerce; Tecnologia de la informació; Tecnología de la información; Information technology; Bancs; Bancos; Banks; Administració electrònica; Internet en la administración pública; Internet in public administration; Bretxa digital; Brecha digital; Digital divide (Ph.D. Thesis) . Universitat de Barcelona. Tesi (https://www.tdx.cat/handle/10803/565728#page=1)