Knowledge area: Comercialització i Investigació de Mercats
Grup de recerca en Marketing i Investigació de Mercats
Contact Information
Department of Business
Av. Diagonal, 696. 932038310 esubira(a)ub.edu
Academic training
Estudios Mercantiles
. Escuela de Altos Estudios Mercantiles
. 1969
. (Diploma / Degree / Activities)Ciencias Económicas
. Universidad de Barcelona
. 1974
. (Diploma / Degree / Activities)Ciencias Económicas
. Universidad de Barcelona
. 1990
. (Ph.D.)
Teaching imparted (last 5 years)
Màrqueting Estratègic (Bachelor's degree) -
Administración y Dirección de Empresas(1) -
Universidad de Barcelona.
Màrqueting Internacional (Bachelor's degree) -
Administración y Dirección de Empresas(1) -
Universidad de Barcelona.
Gestió de Marca (University Master's Degree) -
Màrqueting i Investigació de Mercats -
Universidad de Barcelona.
Research interests
The European union-Update on Progress. The European Monetary System. Implications for Economic Change in Europe
Conferences and Participations in Congresses (last 6 years)
Casas-Romeo, A.; Subira-Llobera, E.; Huertas-Garcia, R.(2016).
Planning Public versus Private Investment: Penedes Wine Route (Spain). Case study: An Exploration through the Resource Based View (RBV).
(Presentation of communication)
.
9th Academy of Wine Business Research Conference
.
Conference Proceedings, ISBN: 978-0-9944460-0-8. Adelaide
. AUSTRALIACasas-Romeo, Agusti. Ph.D & Subirà-Lobera, Esther Ph.D(2016).
Exploratory Study of the Potential of Asian Enotourists: Challenges and Opportunities.
(Presentation of communication)
.
The 21st International Euro-Asia Research Conference. Busan
. REPUBLIC OF KOREAHuertas-García, R.; Casas-Romeo, A. i Subirà-Llobera, E.(2016).
Planning Public versus Private Investment: Penedès Wine Route (Spain).
(Presentation of communication)
.
9th Academy of Wine Business Research Conference
.
ISBN: 978-0-9944460-0-8. Adelaida
. AUSTRALIACasas-Romeo, A.; Huertas-Garcia, R.; Subira-Llobera, E.(2016).
Case Study: Heritage of the Priorat.
(Presentation of communication)
.
9th Academy of Wine Business Research Conference
.
Conference Proceedings, ISBN: 978-0-9944460-0-8. Adelaide
. AUSTRALIASubirá-Lobera, María-Esther; Casas-Romeo, Agustí(2016).
Developing professional skills in big student's groups (Desarrollo de competencias profesionales en grupos grandes de estudiantes).
(Presentation of communication)
.
First International On/Off Conference in Marketing Decision Making. Barcelona
. SPAIN
Directed Thesis, minor thesis and research reports (last 6 years)
Enrique José Álvarez Ruano
. (2015)
. Effects of time and type of measurement on objective performance trends: a longitudinal analysis of new salespeople (Ph.D. Thesis)
. Barcelona. María José Borreguero Fígols
. (2015)
. Las empresas tecnológicas en el entorno de los parques científicos: Taxonomía multidimensional (Ph.D. Thesis)
. Barcelona.