Maria Esther Subira Lobera

University School professor

Knowledge area: Comercialització i Investigació de Mercats

Grup de recerca en Marketing i Investigació de Mercats

Contact Information
Department of Business
Av. Diagonal, 696.
932038310
esubira(a)ub.edu

Academic training

Estudios Mercantiles . Escuela de Altos Estudios Mercantiles . 1969 . (Diploma / Degree / Activities)
Ciencias Económicas . Universidad de Barcelona . 1974 . (Diploma / Degree / Activities)
Ciencias Económicas . Universidad de Barcelona . 1990 . (Ph.D.)

Teaching imparted (last 5 years)

Màrqueting Estratègic (Bachelor's degree) - Administración y Dirección de Empresas(1) - Universidad de Barcelona.
Màrqueting Internacional (Bachelor's degree) - Administración y Dirección de Empresas(1) - Universidad de Barcelona.
Gestió de Marca (University Master's Degree) - Màrqueting i Investigació de Mercats - Universidad de Barcelona.

Research interests

The European union-Update on Progress. The European Monetary System. Implications for Economic Change in Europe

Conferences and Participations in Congresses (last 6 years)

Casas-Romeo, A.; Subira-Llobera, E.; Huertas-Garcia, R. (2016). Planning Public versus Private Investment: Penedes Wine Route (Spain). Case study: An Exploration through the Resource Based View (RBV). (Presentation of communication) . 9th Academy of Wine Business Research Conference . Conference Proceedings, ISBN: 978-0-9944460-0-8 . Adelaide . AUSTRALIA
Casas-Romeo, Agusti. Ph.D & Subirà-Lobera, Esther Ph.D (2016). Exploratory Study of the Potential of Asian Enotourists: Challenges and Opportunities. (Presentation of communication) . The 21st International Euro-Asia Research Conference . Busan . REPUBLIC OF KOREA
Huertas-García, R.; Casas-Romeo, A. i Subirà-Llobera, E. (2016). Planning Public versus Private Investment: Penedès Wine Route (Spain). (Presentation of communication) . 9th Academy of Wine Business Research Conference . ISBN: 978-0-9944460-0-8 . Adelaida . AUSTRALIA
Casas-Romeo, A.; Huertas-Garcia, R.; Subira-Llobera, E. (2016). Case Study: Heritage of the Priorat. (Presentation of communication) . 9th Academy of Wine Business Research Conference . Conference Proceedings, ISBN: 978-0-9944460-0-8 . Adelaide . AUSTRALIA
Subirá-Lobera, María-Esther; Casas-Romeo, Agustí (2016). Developing professional skills in big student's groups (Desarrollo de competencias profesionales en grupos grandes de estudiantes). (Presentation of communication) . First International On/Off Conference in Marketing Decision Making . Barcelona . SPAIN

Directed Thesis, minor thesis and research reports (last 6 years)

Enrique José Álvarez Ruano . (2015) . Effects of time and type of measurement on objective performance trends: a longitudinal analysis of new salespeople (Ph.D. Thesis) . Barcelona.
María José Borreguero Fígols . (2015) . Las empresas tecnológicas en el entorno de los parques científicos: Taxonomía multidimensional (Ph.D. Thesis) . Barcelona.