Knowledge area: Comercialització i Investigació de Mercats
Grup de recerca en Marketing i Investigació de Mercats
Contact Information
Department of Business
Av. Diagonal 690 934031156 acasas(a)ub.edu
Academic training
Diploma.en Sociologia
. Institut Catòlic d'Estudis Socials de Ba
. 30/05/1983
. (Diploma / Degree / Activities)Història contemporània
. Universitat de Barcelona
. 30/05/1989
. (Diploma / Degree / Activities)Sociologia
. Universitat de Barcelona
. 30/05/1997
. (Ph.D.)
Teaching imparted (last 5 years)
Màrqueting Internacional (Bachelor's degree) -
Administración y Dirección de Empresas(1) -
Universidad de Barcelona.
Direcció de Producte (Bachelor's degree) -
Administración y Dirección de Empresas(1) -
Universidad de Barcelona.
Pràctiques Empresarials (University Master's Degree) -
Màrqueting i Investigació de Mercats -
Universidad de Barcelona.
Màrqueting Relacional (University Master's Degree) -
Màrqueting i Investigació de Mercats -
Universidad de Barcelona.
Research interests
'The Business Training in a New Competitive Environment'
Relevant publications (Journal Publications and Other publications - last 6 years)
Gázquez-Abad, J.C.; Huertas-Garcia, R.; Vázquez-Gómez, Mª D.; Casas Romeo, A.(2015).
Internal and external drivers of sustainability strategies in the wine tourism industry: an exploratory investigation from Spain.Cornell Hospitality Quarterly, 56(1), pp. 106 - 117. ISSN: 1938-9655Huertas-Garcia, R.; Gazquez-Abad, J.C.; Forgas-Coll, S.; Casas-Romeo, A.(2014).
Designing a hotel website. An empirical analysis for a classic destination using a conjoint experiment.South African Journal Of Business Management, 45(2), pp. 51 - 63
. http://www.sajbm.com/node/58. ISSN: 2078-5585Casas-Romeo, A.; Gázquez-Abad, J.C.; Forgas-Coll, S.; Huertas-García, R. (2014).
La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte.Innovar. Revista de Ciencias Administrativas y Sociales, 24(52), pp. 89 - 102
. Institutional Repository. ISSN: 0121-5051Gilinsky, A.; Newton, S.K.; Atkin, T.S.; Santini, C.; Cavicchi, A.; Casas, A.; Huertas-Garcia, R.(2015).
Perceived Efficacy of Sustainability Strategies in the U.S., Italian, and Spanish Wine Industries: A Comparative Study.International Journal of Wine Business Research, 27(3), pp. 164 - 181
. http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJWBR-10-2014-0047 (http://www.emeraldinsight.com/toc/ijwbr/27/3). ISSN: 1751-1062Casas, A.; Presas. P.; Bernardo M.; Huertas Garcia, R.(2016).
Análisis exploratorio del potencial de los enoturistas chinos: retos y oportunidades.Tourism and Hospitality International Journal , 6(2), pp. 126 - 144
. Institutional Repository. ISSN: 2183-0800
Conferences and Participations in Congresses (last 6 years)
Casas-Romeo, A.; Huertas-Garcia, R.; Subira-Llobera, E.(2016).
Case Study: Heritage of the Priorat.
(Presentation of communication)
.
9th Academy of Wine Business Research Conference
.
Conference Proceedings, ISBN: 978-0-9944460-0-8. Adelaide
. AUSTRALIACasas-Romeo, A.; Subira-Llobera, E.; Huertas-Garcia, R.(2016).
Planning Public versus Private Investment: Penedes Wine Route (Spain). Case study: An Exploration through the Resource Based View (RBV).
(Presentation of communication)
.
9th Academy of Wine Business Research Conference
.
Conference Proceedings, ISBN: 978-0-9944460-0-8. Adelaide
. AUSTRALIACasas; A.; Huertas-Garcia, R.(2016).
Análisis exploratorio sobre el enoturista asiático.
(Presentation of communication)
.
XXVIII Congreso de Marketing AEMARK 2016. León
. SPAINCasas-Romeo, Agusti. Ph.D & Subirà-Lobera, Esther Ph.D(2016).
Exploratory Study of the Potential of Asian Enotourists: Challenges and Opportunities.
(Presentation of communication)
.
The 21st International Euro-Asia Research Conference. Busan
. REPUBLIC OF KOREA
Directed Thesis, minor thesis and research reports (last 6 years)
Maria Daza Domenech
. (2014)
. Plan de Promoción de Mettle Toledo en la Feria de Expoquímia (Master's Thesis)
. UB. Xiaojing Wang
. (2016)
. Análisis de viabilidad de enoturismo en Cataluña del mercado Chino (Master's Thesis)
. UB. María Niño Broto
. (2016)
. Neuromarketing- Brain activity as a tool for marketing (Degree work)
. UB.