Agusti Casas Romeo

Doctor Assistant Professor

ORCID: 0000-0001-5707-7541
Knowledge area: Comercialització i Investigació de Mercats

Grup de recerca en Marketing i Investigació de Mercats

Contact Information
Department of Business
Av. Diagonal 690
934031156
acasas(a)ub.edu

Academic training

Diploma.en Sociologia . Institut Catòlic d'Estudis Socials de Ba . 30/05/1983 . (Diploma / Degree / Activities)
Història contemporània . Universitat de Barcelona . 30/05/1989 . (Diploma / Degree / Activities)
Sociologia . Universitat de Barcelona . 30/05/1997 . (Ph.D.)

Teaching imparted (last 5 years)

Màrqueting Internacional (Bachelor's degree) - Administración y Dirección de Empresas(1) - Universidad de Barcelona.
Direcció de Producte (Bachelor's degree) - Administración y Dirección de Empresas(1) - Universidad de Barcelona.
Pràctiques Empresarials (University Master's Degree) - Màrqueting i Investigació de Mercats - Universidad de Barcelona.
Màrqueting Relacional (University Master's Degree) - Màrqueting i Investigació de Mercats - Universidad de Barcelona.

Research interests

'The Business Training in a New Competitive Environment'

Relevant publications (Journal Publications and Other publications - last 6 years)

Gázquez-Abad, J.C.; Huertas-Garcia, R.; Vázquez-Gómez, Mª D.; Casas Romeo, A. (2015). Internal and external drivers of sustainability strategies in the wine tourism industry: an exploratory investigation from Spain. Cornell Hospitality Quarterly, 56(1), pp. 106 - 117 . ISSN: 1938-9655
Huertas-Garcia, R.; Gazquez-Abad, J.C.; Forgas-Coll, S.; Casas-Romeo, A. (2014). Designing a hotel website. An empirical analysis for a classic destination using a conjoint experiment. South African Journal Of Business Management, 45(2), pp. 51 - 63 . http://www.sajbm.com/node/58 . ISSN: 2078-5585
Casas-Romeo, A.; Gázquez-Abad, J.C.; Forgas-Coll, S.; Huertas-García, R. (2014). La netnografía como herramienta de investigación en contextos on-line: una aplicación al análisis de la imagen de los servicios públicos de transporte. Innovar. Revista de Ciencias Administrativas y Sociales, 24(52), pp. 89 - 102 . Institutional Repository . ISSN: 0121-5051
Gilinsky, A.; Newton, S.K.; Atkin, T.S.; Santini, C.; Cavicchi, A.; Casas, A.; Huertas-Garcia, R. (2015). Perceived Efficacy of Sustainability Strategies in the U.S., Italian, and Spanish Wine Industries: A Comparative Study. International Journal of Wine Business Research, 27(3), pp. 164 - 181 . http://www.emeraldinsight.com/doi/pdfplus/10.1108/IJWBR-10-2014-0047 (http://www.emeraldinsight.com/toc/ijwbr/27/3) . ISSN: 1751-1062
Casas, A.; Presas. P.; Bernardo M.; Huertas Garcia, R. (2016). Análisis exploratorio del potencial de los enoturistas chinos: retos y oportunidades. Tourism and Hospitality International Journal , 6(2), pp. 126 - 144 . Institutional Repository . ISSN: 2183-0800

Conferences and Participations in Congresses (last 6 years)

Casas-Romeo, A.; Huertas-Garcia, R.; Subira-Llobera, E. (2016). Case Study: Heritage of the Priorat. (Presentation of communication) . 9th Academy of Wine Business Research Conference . Conference Proceedings, ISBN: 978-0-9944460-0-8 . Adelaide . AUSTRALIA
Casas-Romeo, A.; Subira-Llobera, E.; Huertas-Garcia, R. (2016). Planning Public versus Private Investment: Penedes Wine Route (Spain). Case study: An Exploration through the Resource Based View (RBV). (Presentation of communication) . 9th Academy of Wine Business Research Conference . Conference Proceedings, ISBN: 978-0-9944460-0-8 . Adelaide . AUSTRALIA
Casas; A.; Huertas-Garcia, R. (2016). Análisis exploratorio sobre el enoturista asiático. (Presentation of communication) . XXVIII Congreso de Marketing AEMARK 2016 . León . SPAIN
Casas-Romeo, Agusti. Ph.D & Subirà-Lobera, Esther Ph.D (2016). Exploratory Study of the Potential of Asian Enotourists: Challenges and Opportunities. (Presentation of communication) . The 21st International Euro-Asia Research Conference . Busan . REPUBLIC OF KOREA

Directed Thesis, minor thesis and research reports (last 6 years)

Maria Daza Domenech . (2014) . Plan de Promoción de Mettle Toledo en la Feria de Expoquímia (Master's Thesis) . UB.
Xiaojing Wang . (2016) . Análisis de viabilidad de enoturismo en Cataluña del mercado Chino (Master's Thesis) . UB.
María Niño Broto . (2016) . Neuromarketing- Brain activity as a tool for marketing (Degree work) . UB.